Why web design is important
As you look into redesigning your website, you may wonder the
importance to website design. How does it impact your audience and your
business? Let’s look at five reasons web design is important.
1. It sets the first impression
When your audience visits your website, it gives them their first
impression of your business. They will judge your business within
seconds. In these first few seconds, you want to make a positive impact
on your audience.
If your website looks unappealing or outdated, your audience will
immediately have a negative impression of your business. They won’t find
your website appealing, which deters them from your page. You’ll miss
out on leads because they’ll leave your page for a competitor’s page.
Web design is important because it impacts how your audience
perceives your brand. The impression you make on them can either get
them to remain on your page and learn about your business or leave your
page and turn to a competitor. A good web design helps you keep your
leads on your page.
2. It aids your search engine optimization (SEO) strategy
Many web design elements and practices influence how you publish
content on your website, which in turn affects how search engine spiders
crawl and index your website.
This is one thing you cannot afford to mess up. If your on-page SEO fundamentals are not up to snuff, you’ll be fighting an uphill battle for visibility from the start.
Aside from how content is published
on your website, certain web design elements can directly affect SEO in
and of themselves. Web design can be difficult to understand if you’re
not familiar with how it works, but to put it simply, your code needs to
The best way to ensure proper web design practices (and subsequent search engine visibility) is to partner up with a web design agency that knows what they’re doing.
3. It sets the impression for customer service
People can judge how you will treat them by looking at your website.
Your design gives them insight as to how you view your audience. If you
don’t put any effort into your website’s design, your audience knows
that you won’t put effort into helping them.
Your website is like a customer service representative. If your
website is bright, modern, and inviting, your audience will feel more
welcome on your page. You’ll give the impression that you are open and
welcoming to new people who visit your website.
On the other hand, an outdated and unappealing site makes your
business appear cold and aloof. People don’t want to check out a
business that doesn’t value them enough to make a good first impression.
Think of your web design as the digital face of your business. If
someone walked into your physical location, wouldn’t you want a friendly
face to greet them and make them feel welcome? An updated and modern
web design is the equivalent to a friendly face greeting your new
4. It builds trust with your audience
People don’t trust poorly designed websites. If they see your poor design or the information looks outdated, they won’t trust your site. They may view your site as seedy or shady because you don’t have an updated web design.
Think about a person looking to place a bulk order with a manufacturing company. They’re spending a tremendous amount of money, which means if your manufacturing website design doesn’t convey trust, they’ll find another business to fulfill their order.
On the other hand, a professional site signals trust with your audience. They will trust your business and feel comfortable checking it out further.
It’s important to build trust with your audience so they remain on your site. When visitors remain on your site longer, you create more opportunities for your business to capture those leads.
5. Your competitors are doing it
If you need a reason for why web design is important, here’s a big one: Your competitors are already utilizing web design. If you want to remain in competition with them, you must use web design for your site.
You want your website to stand out from the competition. If you have an old, outdated, and low-quality website, your competitor’s will outrank you. Their well-designed website will perform better than your website.
This means you’ll lose leads to your competitors. They’ll attract more leads to their page because their page is more appealing.
Your website’s design is an opportunity for you to set your business apart from the competition. When you’re competing with other businesses, you generally have the same services and similar pricing. You need that one thing that will make your business stand out from the rest.